Home A1 Appliance Service Fredericton | Appliance and Electronics News and planned obsolescence |
Once upon a time..... products were made to last.
Then, at the beginning of the 1920s, a group of businessmen were struck by the following insight: 'A product that refuses to wear out is a tragedy of business' (1928).
Thus Planned Obsolescence was born.
Shortly after, the first worldwide cartel was set up expressly to reduce the life span of the incandescent light bulb, a symbol for
innovation and bright new ideas, and the first official victim of Planned Obsolescence.
During the 1950s, with the birth of the consumer society, the concept took on a whole new meaning, as explained by flamboyant
designer Brooks Stevens: 'Planned Obsolescence, the desire to own something a little newer, a little better, a little sooner than is
necessary...'. The growth society flourished, everybody had everything, the waste was piling up (preferably far away in illegal
dumps in the Third World) - until consumers started rebelling...
The current throwaway climate - where the latest technology is outdated after a year and electronics are cheaper to replace than
to repair – is the basis for economic growth. But infinite consumption is unsustainable with finite resources: With the economy
crumbling and consumers becoming increasingly resistant to the practice, has planned obsolescence reached the end of its own
life?
Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and
the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.
On the left, a wall of washing machines and stoves. On the right, a man is taking apart a vacuum cleaner, another a food
processor.
A little further away, an employee looking through a powerful magnifying glass pokes at a telephone with tweezers.
In the background, a television set without its shell is broadcasting a reality show.
"La Bonne Combine" [The Good Deal] in Prilly, in the province of Vaud, is the appliance-repair Mecca of French-speaking
Switzerland. "Look at this," says Felice Suglia, bringing over a circuit board.
"This is the heart of a television set. The condensers are soldered right next to a heat sink connected to the transistors.
The condensers are sensitive to heat. Why did Samsung put them here, even though there is room at the other end of the board?"
the repairman asks.
This simple question is one of many about the reliability of appliances and electronic devices.
More and more of them seem to be manufactured with planned obsolescence in mind — this is something that is often suspected,
but rarely proven.
Electronics and appliance manufacturers are accused of deliberately shortening the lifespan of their products in order to force
consumers to purchase new ones sooner. "It is impossible to be sure, but we often have strong suspicions," says Christopher
Inaebnit, who runs La Bonne Combine. "Look at the latest washing machines.
Big-name companies set the ball bearings into the drum. Because new drums are so costly, that makes it almost impossible to
replace the bearings when they're worn out."
Man is a clever species. Technology has allowed us to advance more than any other species before us.
We sit as masters of our small blue planet.
However we are not masters when it comes to ideas that are sustainable.
With modern capitalism came the idea of planned obsolescence;
the idea that designers should build into products a self-destruct mechanism.
How did such a crazy idea come into being? What does it mean for the planet? And can we escape this circle of waste?
Where does the idea come from?
An idea is often marked with the symbol of a light bulb.
The light bulb was also the first product that was purposely designed with flaws.
The ever increasing life expectancy of light bulbs frightened bulb manufactures.
It would of course stem demand.
Demand and growth are key to our modern capitalism system.
Demand and growth are dependent on our needs or perceived needs.
A light bulb is quite a simple product with little need for new models.
Therefore the bulb companies formed a cartel and agreed to limit the life of bulbs to 1000 hours.
With this they secured the need that drove their business forward.
Today, designers purposefully limit the quality of products.
Companies employ our best minds to create a product that fills the criteria that they demand and not what the consumer demands.
If a printer manufacturer decides that a printer should print 20000 copies but then stop then the designer builds it to do that.
Even if that means including a chip that records how many copies have been made and on the 20001 copy sends the error
message that the printer has an internal error.
What does it mean for the Planet?
Would you really replace your printer every few years or you mobile phone every 6 months if it continued to work?
OK Mobiles are something of a status symbol and many people replace them for the newest model,
but boring products such as
printers, radios or cookers are less likely to replaced before they go wrong.
The resulting waste is of course deadly for the environment.
Electronic waste is one of the fastest growing sources of waste according to the UNEP.
It is also an especially dangerous form of waste as it contains many heavy metals and toxic plastics.
The rich world has found a place to put its electronic waste though: the developing world.
They need computers too after all.
The waste is often sent as used goods for resale however it is mostly just rubbish.
Rubbish that is then “recycled” by the poor; recycled through burning the plastics away to get at the precious metals.
Can we escape this vicious circle of waste?
We can escape this waste and the answer is removing the incentives for planned obsolescence.
Taxing carbon for example, forcing companies to deal with the waste they create and setting standards.
Taxing carbon will result in companies being forced to pay more for the creation of products.
The cost will be passed onto the consumer but the consumer will start paying more attention to how long something lasts.
Forcing companies to recycle their waste also makes them less likely to build things to break as it shifts the cost from the planet to
the producer. Setting standards are also a very effective way to make quality products.
Japan’s law on energy efficiency standards is a model for the world.
The best in class become the minimum requirement for all future produced products
.
Planned obsolescence is only a good idea on a planet with unlimited resources and even then it is a massive waste producing
concept. We cannot afford this policy just to encourage growth, as it results in over proportional damage to both the planet and
the consumer.
One of the main forces driving high levels of consumption and waste today is obsolescence—
the process of an item or technology being replaced, outdated, or falling out of use. Obsolescence can be a spontaneous process
by which genuinely innovative technologies win in the marketplace, or it can be planned by manufacturers through methods like
regular changes in product styles or deliberately building poor-quality items.
Spontaneous obsolescence is generally a positive process and is a byproduct of genuine innovation—classic examples include
the automobile replacing the buggy and the computer replacing the typewriter. In contrast, it is planned obsolescence, combined
with other factors like intensive advertising and the rise in disposable income, that is responsible for much of the unnecessary
waste we produce. Examples of planned obsolescence include:
Have you ever noticed how the “in” color for home appliances is always changing?
Recently it's been stainless steel or copper, in the 1980s it was black, in the 1970s it was avocado green—
and now green refrigerators are considered “retro
Home buyers and sellers often replace their well-functioning appliances just to keep up with the style, which will change again in
just a few years. To stimulate interest and sales, trade associations carefully research and “forecast”
which colors are going to be popular.
Or consider the latest microwaves, equipped with “must-have” electronic cook sensors. In these cases, manufacturers and
advertisers manipulate consumer demand by promoting attributes that have little to do with an item’s real performance or utility.
In some cases, utility is even impaired because previously straightforward items are complicated with expensive and unrepairable
We’ve all sighed over a broken toaster oven or microwave: “they just don’t make them like they used to.”
Do you have a clunky ‘80s microwave in your basement? It will probably last longer than your new one.
Products today are made with cheaper materials and have shorter lifespans; it is widely believed that they often break right around
the time the warranty expires. They’re often too poorly made to invest in a repair, and repairs can easily cost as much as a
replacement, resulting in increasing volumes of waste
.
Another example is the non-replaceable batteries common in small electronics. By the time the battery dies a new model will be
out, and professional battery replacements are expensive.
Apple charges exactly the same price to replace an iPod Shuffle battery as it does for a brand new iPod Shuffle.
The economical choice for the consumer is often to buy a new unit and throw out the old one, even though this wastes valuable
resources.
Until recently, almost every cell phone had a different plug on its charger. Laptop adapter plugs are still widely different,
even though the adapters themselves are often identical.
Every digital camera seems to need a different proprietary battery and charger. Have you ever tried to find new ink for a printer
several years old?
Manufacturers could do much more to streamline common items and accessories like batteries, chargers, and adapters.
On a larger scale, obsolescence by non-compatibility takes place when an entire class of products is rendered non-functional,
such as the 2009 digital TV switchover that immediately made millions of TVs unable to receive signals without an additional box.
REad more at Source : https://www.newdream.org/programs/beyond-consumerism/rethinking-stuff/understanding-obsolescence
Companies that pursue this strategy believe that the additional sales revenue it creates more than offsets the additional
costs of research and development and opportunity costs of existing product line cannibalization. In a competitive
industry, this is a risky strategy because when consumers catch on to this, they may decide to buy from competitors
instead.
Electronic product life spans are getting shorter, an investigation of built-in obsolescence for the German environment agency has indicated.
But consumers’ desire to replace products such as flat-screen TVs with newer model is also a major factor in what the research
identified as increasingly wasteful consumption of electronic goods.
The environment agency asked Öko-Institut researchers to examine consumers’ reasons for replacing electrical and electronic
appliances with a view to establishing whether manufacturers are purposefully shortening product life spans to prop up sales,
a phenomenon known as built-in obsolescence.
The researchers did not draw a firm conclusion on built-in obsolescence but noted that the proportion of all units sold to replace a
defective appliance grew from 3.5% in 2004 to 8.3% in 2012, in what they deemed a “remarkable” increase.
And the share of large household appliances that had to be replaced within the first five years of use grew from 7% of total
replacements in 2004 to 13% in 2013. This too was largely due to an increase in the proportion of recently purchased appliances
replaced following a defect, which may point to an obsolescence problem.
However consumer preference is also playing a role. A third of all replacement purchases for products such as refrigerators and
washing machines were motivated by a desire for a better unit while the old one was still functioning.
Consumers are also increasingly keen to swap their flat screen televisions for better versions with larger screens and better
picture quality, even though more than 60% of replaced televisions were still functioning in 2012.
Policymakers are increasingly concerned about inefficient use of resources in resource-poor Europe, and about the environmental
impact of this. The EU is looking to regulate product resource efficiency by including new standards such as durability and
repairability in requirements under the Ecodesign Directive, a law that is currently focused on energy efficiency for the most part.
For laptops, the desire to upgrade a functioning device seems to have lessened over the study period, the researchers said.
They could not point to clear evidence that laptops now break sooner than before but they noted that a quarter of recent
replacementswere due to a defect.
The study is the first phase of a larger research project by the German environment agency aimed at identifying ways of
increasing product life spans.
Has your printer or coffee machine died shortly after the warranty period expired?
Have you ever tried changing the constantly-tired battery of your smart phone?
Or was a replacement for your Notebook supposedly more expensive than the current, new model?
If the answer is "yes" to any of the above, you know what 'planned obsolescence' is: the process of becoming obsolete; that
is, outdated or no longer usable.
It makes good business sense for companies to create a product with a limited life span.
For the manufacturer, it means the production process is cheaper and ensures that in future the consumer will need to purchase
new products and services that the manufacturer offers as replacements for the old ones.
But the business practice has devastating consequences.
Customers are constantly forced to toss out defunct gadgets and parts, and buy new ones.
The environment suffers from an increased use of resources, and the throw-away mentality means more toxic electronic waste
from industrialized countries piling up in the landfills of developing ones.
Electronics giants are the worst offenders
Stefan Schridde runs the German website murks-nein-danke.de (Bungling, no thank you) where frustrated consumers describe
their experiences with products that are designed to fail within a certain period of time.
In an interview with DW, Schridde said instances of planned obsolescence are common in electronic products. "When electricity
flows, you can do a lot," he said.
Indeed, most of the complaints on Schridde's website are about companies in the electronics, computer and telecommunications
sectors. And heavyweights, such as Epson, Brother, Philipps and Apple find the most mention.
By far the worst offender among the online complaints by November 7 was Korean electronics giant Samsung.
Schridde said most of the built-in obsolescence is seen in small and cheap parts where companies often use "plastic instead of
metal" to cut costs.
That view is echoed by economist Dominik Enste from the Cologne Institute for Economic Research.
"Companies don't always use products that are particularly durable," he said. Such practices don't just contradict the idea of
sustainability, he said, but also show that these companies don't take their social responsibilities seriously.
Schridde said that the longevity of products seems to play no role in product development.
Instead, manufacturers plow in "just enough money so that the product survives for three years.
" After that, the manufacturer's guarantee period expires and a new generation gadget is rolled out on the market, he says.
A global problem
However, the increasingly shorter life cycles, especially of electronic gadgets, do not just put a dent in consumer wallets.
They also lead to an increased demand for raw materials.
Electronic parts need metals such as gold, silver, copper and rare earths that are very expensive.
The production is energy-intensive and often takes a heavy toll on the environment
since it involves toxic materials. Obsolete appliances are often exported to developing nations where they clog up landfill sites.
In order to get to the precious metals in the electronic waste, the gadgets are often burned.
That, in turn, releases huge amounts of highly toxic fumes that are a real health hazard to people handling the waste.
'Damaging to all'
But economist Enste pointed out that companies alone aren't to blame for the surplus waste. In the end, "there's always the
consumer," he said. And many people apparently "want to always have the latest stuff. They want to keep up with trends."
Both Schridde and Enste say many consumers are driven by "cheap is cool"
thinking.
The demand for cheap products leads to growing pressure on manufacturers and their supplies, Enste said.
This results in manufacturers cutting corners during the production process, for instance, by using a cheap, flimsy plastic part,
instead of a more expensive one made of metal that has a longer life.
A basic business tenet says that high demand fuels production, increased production encourages economic growth and strong
economic growth leads to more prosperity, but there needs to be more recycling and a better use of resources.
The power of the consumer
Enste, who also heads the "Academy for Economics with Integrity," is "optimistic that we can change some things."
The market economy doesn't only make possible a system that in the case of planned obsolescence, creates global problems.
It also has an antidote to it – the power of the customer. Every consumer can "buy products which he thinks suit him best."
Enste said sustainability must play a bigger role when it comes to opting for a product. That includes information about the
production conditions, energy consumption and the recycling of products
.
Equipped with this information, the customer can then make a qualified decision about "whether he prefers to buy two products in
five years or one that lasts for five years," Enste said.
The consumer electronics market changes tremendously fast.
New gadgets are introduced every week and the producers need to make sure their customers buy them accordingly.
Marketers have found ways to convince us to buy a new gadget even though our old gadget is fully or mostly functional.
Profit is their motivation: shorter times between sales equal more sales overall.
Selling a phone to a single customer every 18 months is more profitable than only selling him one every ten years.
Therefore, producers are interested in shortening the time between sales.
The process of becoming out of use, discarded, obsolete is called obsolescence.
To sell more, producers are interested in speeding up this process. It gets nastier:
It’s called planned obsolescence when products are deliberately designed to fail after a certain time.
Planned obsolescence happens where engineering meets capitalism.
Products aren’t designed to last; they’re designed for the dump.
In this situation, engineers don’t aim to create the best possible machine.
They aim for maximum profit through steady sales.
Read More At Source:
http://listverse.com/2013/04/02/10-ways-products-are-designed-to-fail/
The consumer electronics market changes tremendously fast. New gadgets are introduced every week and the producers need to make sure their customers buy them accordingly.
Marketers have found ways to convince us to buy a new gadget even though our old gadget is fully or mostly functional. Profit is their motivation: shorter times between sales equal more sales overall. Selling a phone to a single customer every 18 months is more profitable than only selling him one every ten years. Therefore, producers are interested in shortening the time between sales.
The process of becoming out of use, discarded, obsolete is called obsolescence. To sell more, producers are interested in speeding up this process. It gets nastier: It’s called planned obsolescence when products are deliberately designed to fail after a certain time.
Planned obsolescence happens where engineering meets capitalism. Products aren’t designed to last; they’re designed for the dump. In this situation, engineers don’t aim to create the best possible machine. They aim for maximum profit through steady sales.
The new thing doesn’t work with the old thing. I’ll replace the old thing! Marketers expect that kind of customer reaction when
incompatibility is used.
Incompatibilities open a variety of sales opportunities like adapters, upgrades or full replacements. They make your life harder.
Incompatibilities come in the form of incompatible device drivers, incompatible plugs, incompatible file formats and file systems,
incompatible operating systems, incompatible hardware—you get the picture.
4-Heat
Heat is an enemy of electronics. The more the hardware is exposed to it, the faster it degrades.
An example of planned obsolescence in product design is the placement of heat-sensitive capacitors in the hottest area on a
circuit board, next to the heat sink.
So basically, the worthiest of protection is put in the danger zone. These devices will fail sooner than others which are better
designed.
5-Wear and tear
Our valued gadgets will never look as good as when they came out of the box. Over time, scratches appear, colors fade,
abrasions occur, plating falls off… sooner or later they’re worn-out.
The customer will replace his old and shabby gadgets sooner than those which look good.
Therefore producers try to design electronic gadgets in a way that they look brand new for a short time only—the first scratch
appears very soon. Not including protective cases also helps the process.
Some gadgets have a preset life time. When the time’s up, they’re out of use.
The digital wine thermometer I bought my father for Christmas has a built-in battery that can’t be replaced.
According to the manual, the battery is good for about 2000 hours.
The manual did not explicitly instruct the user to trash the device once the battery has died—but that’s implied.
When the life span has expired, my father will waste a fully functional product. That’s great news for the wine thermometer industry.
You can try to repair the gadget yourself, however, many consumer electronics nowadays are very difficult to service, more difficult
than a decade ago.
Some gadgets have tamper-proof screws that require special screwdrivers just to open them, which add to the repair costs.
Once opened, you might find out that the required spare part is no longer available.
Imagine that after serving you a long time, a minor but crucial part of your (insert defective device) has broken, but the rest of the
device works fine.
The customer service kindly tells you that the required spare part isn’t available anymore and that the service for that device has been discontinued. What can you do? Buy a new one!
The producer generally makes more profit selling new devices than spare parts.
Producers have found a solution to this dilemma: totally overprice spare parts.
10-Broken display glass
Manufacturers also use glass on the backside of their phones, doubling the chances of fracture.
The backside of the iPhone 4 series or more recently of the LG Nexus 4 could have been made out of a break-proof material.
A consumer will replace his gadget much sooner when the glass is broken than when it’s not.
If you haven’t heard of this conspiracy to rip your hard-earned dollars out of your pocket over and over again, that may be
because business gave it a fancy name. The term “Planned Obsolescence” refers to the practice of intentionally designing goods
to fail and break after a set time period of “acceptable life” once purchased.
Instead of being dismissed as a lousy idea and a way to cheat consumers, is it any surprise that it was embraced by businesses
everywhere? You’ll see it most often in the following products:
Printer Inks:
The amount of ink left in your printer is measured by a microchip, which shuts off printing when levels are below a certain amount.
Not when the ink is gone – just when it’s below where manufacturers want it. And God help you if you want to print black and
white when the cyan or yellow are low – it’s not allowed! Manufacturers make more money from ink purchases than from the
printers themselves, so they installed the microchips to keep the revenues flowing.
Cars:
The new model year is barely different from the previous year, but every year car makers rush something new to the market.
As a result, it is increasingly difficult to find older car parts.
Manufacturers don’t want to provide spare parts – they want you to buy a new car.
Thank goodness the Internet helps you fight back by letting you source parts from all over the country and even the world –
otherwise your local dealer would have you right where he wants you when your current car breaks down.
Consumer Electronics:
Apple once got sued for designing its batteries to fail just after the warranty expired.
They don’t do that anymore, but the market
as a whole seems intent on making your computer, laptop, cell phone, and mp3 player obsolete as soon as possible. Batteries die
, operating systems won’t support new programs, and replacement parts for “vintage” electronics stop being manufactured.
But “new and improved” often isn’t any better – the new smart phones are notoriously bad at actually making phone calls, just to
give one example. It’s better to try and patch your old system for as long as you can!
Clothes:
Clothing doesn’t hold together like it once did thanks to the rise of “fast fashion” retailing.
Basically, the idea is to find the new hot look and get it into stores as fast as possible using the cheapest materials and labor
available.
The item is made to last as long as the fad – and no longer. Ripped seams, pulled threads, disappearing buttons, and
worn-through fibers are all hallmarks of this trend.
Being handy with a needle is one way to fight back, and so is buying vintage clothing – the old stuff was made with care and
designed to last a lot longer!
Nylons:
The original nylon was used for parachutes by the military in WWII.
Try to imagine jumping out of a plane armed only with a few pairs of LEGGS or Hanes hosiery sewn together.
The original pantyhose and nylon makers quickly figured out that hose that lasted forever wasn’t profitable – so they made it
weaker and more easily torn to keep the sales flowing.
There are so many more products out there designed to wear out and break down. With effort, you can avoid them or work around
their flaws, but it’s no joke that manufacturers are after your wallet.
What tricks have you found to outsmart them and their made-to-break goods?